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UT partners with Cleveland Cavaliers for Bow Tie Bracket Challenge

At The University of Toledo, the bow tie is synonymous with the fight against prostate cancer.

As part of a new partnership with the Cleveland Cavaliers, The University of Toledo Bow Tie Bracket Challenge will run for four weeks beginning Sunday, Jan. 25. The co-branded promotion will encourage fans to vote for which Cavaliers personality best wears a bow tie.

Cavs Tie One On

“This is an opportunity for The University of Toledo to partner with one of the most important brands in sports to help UT’s efforts to raise prostate cancer awareness,” said Lawrence J. Burns, UT vice president for external affairs and prostate cancer survivor.

Those participating in the challenge include:

•  Campy Russell, TV Analyst, FoxSports Ohio and Cavaliers Legend
•  Austin Carr, TV Analyst, FoxSports Ohio and Cavaliers Legend
•  Allie Clifton, Cavaliers Side Line Reporter, FoxSports Ohio
•  Fred McLeod, TV Analyst FoxSports Ohio
•  Ahmaad Crump Hype-man/In-arena Host, Cleveland Cavaliers
•  Moondog, Cavaliers Mascot
•  SirCC, Cavaliers Mascot
•  Olivier “ The Voice” Sedra, Announcer, Cleveland Cavaliers

Winners will advance to the next round in the bracket and a champion will be crowned during week four. The Bracket Bow Tie Challenge champion will be recognized when the Cavaliers take on the Celtics on Tuesday, March 3.

All fans who vote via the web site in the “Tie One On” Bow Tie Bracket Challenge will be entered to win two floor seats to the Cavs vs. Boston Celtics game on Tuesday, March 3, where the bracket champion will be recognized. The winning fans will also earn two benchwarmer passes, a Cavaliers prize pack and a UT/Cavs bow tie designed specially for the event.

The event is part of a partnership between UT and BowTie Cause, a national initiative that designs bow ties for charitable efforts across the country, founded by former NFL linebacker Dhani Jones.

“For more than five years, we’ve been working to support the fight against prostate cancer at our Eleanor N. Dana Cancer Center and UT Health clinics throughout the Toledo community,” Burns said. “It’s incredible to see the Cavs stand with us to join this fight.”

Media Coverage (Jan. 26, 2015)

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