Day of Giving, the latest event in The University of Toledo’s year-long sesquicentennial celebration, has launched — and if history is any indication, its impact will be widespread.

The sixth annual, 36-hour campaign kicked off 6 a.m. EDT Wednesday, March 29, and ends 6 p.m. Thursday, March 30. Learn more about Day of Giving or donate now at give.utoledo.edu.

Participation is a primary goal of Day of Giving and UToledo alumni, faculty and staff members, friends and supporters around the world are encouraged to show their generosity during each campaign. The target this year is for 3,400 donors to help fuel support for students, educators, patients and caregivers on UToledo’s campuses in any amount they choose.

2022 was a record-breaking year for the campaign, when more than $1.9 million was donated to colleges and programs throughout the University.

Building on recent tradition, local businesses are lending their support. Between opening today and 2 p.m. March 30, customers at Toledo locations of The Blarney Irish Pub, Bubba’s 33, Buffalo Wild Wings (6710 Central Ave.), Campus Pollyeyes, Carlos’ Poco Loco, Fusian, Home Slice Pizza and Jake’s Saloon have the opportunity to make a campaign gift by rounding up their purchase.

Gifts may be designated to any of the more than 2,000 University of Toledo Foundation funds available. Several donor challenges and dollar-for-dollar matches are underway, allowing donors to double their impact or even “unlock” gifts for colleges and programs. Every donor and every dollar will make a difference in support of scholarships, athletic and educational programs, research, healthcare and community services.

Supporters are encouraged to use #RocketForward on social media throughout the campaign to share their UToledo spirit, spread the impact of Day of Giving and highlight the students, programs or colleges about which they’re most passionate.